Purple Koru
While working alongside the Purple Koru team, I worked on the redesign of their agency website, with the goal of creating a more modern digital presence that better reflected the company’s direction and growth. My work focused on developing new visuals, refining the website experience, and better showcasing their services and creative work, while also supporting the team on select client projects.
Design Direction.
Rather than completely reinventing Purple Koru’s identity, the redesign focused on building a stronger digital experience around what was already working. The direction emphasized bold visuals, cleaner layouts, and more intentional use of space to give the agency’s work a stronger presence.
Throughout the site, the goal was to create a balance between personality and usability—allowing Purple Koru to feel creative and distinctive while keeping the experience clear, approachable, and easy to navigate.
Building a Clearer Experience.
As the redesign developed, the focus expanded beyond the initial visual direction into creating a more consistent system across the site. Clear hierarchy, intentional spacing, and repeatable layouts helped organize Purple Koru’s services, expertise, and outcomes while keeping the experience cohesive from page to page.
Result
Evolving the Digital Experience
The redesigned site gave Purple Koru a refreshed digital presence that better reflected the agency’s personality, services, and creative capabilities. The updates helped modernize the overall experience and created a stronger foundation for the next stage of the company’s growth.