Small but Powerful.

Honest Hands received a strategic logo redesign and brand identity refresh following new ownership. Though modest in scope, the update transformed the company's visual presence, creating a more modern, professional brand built for long-term growth.

Logo Redesign

The Honest Hands logo was redesigned to reflect the company's evolution into a full-service landscaping and construction business. The custom mark incorporates both residential and commercial buildings, symbolizing the breadth of services offered while creating a distinctive and professional identity. The result is a modern brand presence built to support long-term growth and recognition.

Brand Identity

Honest Hands should brand itself as Colorado’s most transparent contractor, turning the "honest" name into a premium guarantee of reliability and craft. By emphasizing direct communication and no-shortcut construction, you move from a basic service provider to a high-end partner that sells peace of mind alongside beautiful hardscapes.

Brand Applications

The Honest Hands identity was designed to remain consistent across a wide range of applications, from business cards and signage to vehicle graphics and marketing materials. The system ensures a recognizable and professional presence wherever the brand appears.

Brand Positioning

Honest Hands was repositioned from a traditional landscaping company into a premium landscaping and construction brand. The updated identity communicates professionalism, craftsmanship, and transparency, helping the business attract higher-value residential and commercial projects while supporting its long-term growth goals.

Result

An Identity Built Around Her

The final identity gave Anne a personal brand that felt distinctly her own while still carrying the polish and flexibility needed for a professional setting. The logo, color palette, typography, icons, and applications came together as a cohesive system that could represent her across a variety of touchpoints.

The result was an identity designed not around a single business or role, but around Anne herself—giving her a recognizable foundation that can continue to evolve alongside her career.